Circular Economy and a Plant-Based Business


So, what is a circular economy? To answer that, let’s take the opposite example of – a linear economy. A linear economy uses raw natural resources and turns these resources into a product. When the product is used or we buy something better we get rid of it. This production and consumption model is not a sustainable way of living and is exhausting the natural resources of our planet.

However, in a circular economy, we continually seek to reduce the environmental impacts of production and consumption, while enabling economic growth through more productive use of natural resources. In a circular economy, we aim to eliminate waste by reusing, remanufacturing and or recycling your products.

At VegMeUp, a 100% plant-based food-kit service, we take sustainability very seriously. We are a strong believer of vegan food, the circular economy and in recycling and especially reusing products. We believe that a circular economy has a huge positive impact on our planet. This is why we take back your plant-based food-box and ice-packs so we can re-use them for your next delivery. We also make sure to use minimum plastic and use paper bags for your veggies. We deliver your plant-based and vegan products as sustainable as we can.

Nowadays we see that more and more businesses are taking a circular economy approach. If we want to enjoy this planet longer, we need to make a lot of changes. The data does not lie; the earth is continuing to warm up, the seawater rise and natural disasters continue to increase. Businesses big and small like VegMeUp have to do their bit. Companies that ignore the impact on the environment are likely to alienate customers and investors and will eventually face existential challenges.

What can you do as an individual?

As an individual, there are many things that you can do to reduce your environmental footprint. Eating more plants and following a fully or part-time vegan/plant-based diet will make a huge impact. Did you know that by adopting a plant-based diet you can reduce your environmental footprint by 70%?

So, what could you do to live a more circular lifestyle?

Stop buying products wrapped in plastic! Bring your own containers to the forever growing bulk food stores. I understand this is not always easy but if we really want to be more circular, we need to also change our consumer habits. Big companies need to do their bit but you as a customer need to do yours.

Compost at home, this is one of the most common ways to implement the circular design at home. If you have any children at home try to involve them in your new habit, you will teach them powerful tools that have a positive impact on their future.

Repair things instead of throwing them out. We live in an economy where we constantly buy new things when something breaks. Often things like your shoes, or printer can easily be fixed. Grow your awareness and you will be surprised how much money you can save.

And last but not least speak to other people about circular living, you might be able to inspire others with your ideas and or even receive some great new ideas that can help you.

I hope this article has made you think about how you could positively make an impact on the environment. We need to change for the planet where we live on, for your future and the future of your children.

At VegMeUp we try to do our bit, will you do yours?

With Love,